Merge, a unified API service startup that simplifies B2B integration for businesses using third-party apps has raised $55 million in Series B funding led by Accel. The current round, which included existing investors NEA and Addition, brings the company’s total funding to $75 million.
Merge has snowballed in the year since its Series A funding round, with annual recurring revenue increasing by a factor of twenty-six as SaaS companies expand their use of Merge’s Unified API.
“Our growth over the past year shows how much of a need there is in the market for Unified APIs that make building product integrations easier. We’re really excited that now, with our Free plan, startups can offer their first integrations no matter their size or scale,” said Merge co-founder Shensi Ding.
Additionally, Merge enhanced its offering to accommodate business clients globally. In addition to already supported HRIS, ATS (recruiting), and Accounting, the startup enhanced its Unified APIs by adding Ticketing and CRM. In addition to its single-tenant hosting in clouds worldwide, the firm moved into Europe by offering support for multi-tenant hosting in the region.
Companies can change how they implement customer-facing integrations with Merge
Merge offers the resources necessary to revolutionize how B2B businesses implement customer-facing integrations. Due to the high expenses associated with development, the requirement for ongoing maintenance, and the lack of prior expertise using each API platform, startups frequently struggle to implement these interfaces.
An application programming interface, or API, is needed to connect a software product with a third-party service. An API is a method by which a program communicates with other systems to exchange data. A substantial amount of custom code may be needed to connect to an API.
A cloud-based platform created by Merge makes the work easier. A corporation would typically need to construct three integrations or one for each service’s API if it wanted to connect its software product to three external services. The identical task may be completed utilizing Merge’s platform with just one API rather than three.
“We’ve heard for years how difficult it is to build third-party integrations—doing so is difficult, costly, and impossible to maintain. Merge addresses this long-standing friction with ease, affordability, and a genuine understanding of what startups and enterprises need,” says Ben Fletcher, partner Accel.
The firm intends to increase its workforce by using the investment round’s earnings. To improve its staff to exceed 100 individuals over the following year, Merge will grow its product development and go-to-market teams.
