Max Retail gets $15M Series A Funding for small businesses.

Max Retail, a West Palm Beach-based marketplace led by CEO Melodie van der Baan that helps independent retailers turn excess stock into cash, providing crucial support to small businesses, has raised $15 million in Series A funding. This funding round, led by Nosara Capital, with participation from Rethink Impact, M13, The Artemis Fund, and StandUp Ventures, will enable Max Retail to solve a significant problem for small retailers.

“With this investment, we will continue to grow our sales channel network and expand this excess inventory solution to support the full product lifecycle, giving independent retailers and brands the tools they need to increase their inventory turns and maximize cash recuperation on unsold goods,” said Melodie van der Baan, CEO & co-founder of Max Retail, who is a former independent retailer and distributor.

Independent retailers across the country face an average of 22 percent excess stock, leading to $50,000 to $200,000 in losses annually if unsold.

Max Retail helps these retailers convert their unsold inventory into cash through a network of online and offline partners, including well-known publicly traded brands and luxury retailers. This platform offers small businesses the tools to reach end customers with the proper inventory at the right time, place, and price.

Max Retail Expanding Reach and Impact

The new funding will allow Max Retail to double its number of sellers, focusing on specialty retailers and brands. Additionally, the company plans to introduce an AI-powered pricing and allocation engine and SKU-level insights to help retailers understand inventory performance and market value.

Founded in 2017, Max Retail has over 2,000 sellers across all 50 states. The platform serves 400 million end consumers through its partners, making it the most significant supply chain with no inventory. CEO Melodie van der Baan stated that Max Retail has tripled seller payouts over the last year, with smaller sellers earning about $12,000 annually and larger sellers making over $250,000.

“Independent retail shops are core pillars of their communities but face limited options for their excess inventory other than discounting far below cost, sending to consignment, or donating for a tax write-off,” said van der Baan.

This funding will help Max Retail more than double its sellers and expand its support of global sales channels needing drop-ship inventory. The company said the funding will also fuel its AI-powered pricing and allocating engine and SKU-level insights that help retailers understand inventory performance and market value.

“We’re excited to bring even more tangible, life-changing impact to the owners of retail businesses nationwide through the advancement of our technology that connects supply with demand,” van der Baan added.

Innovative Solutions for Small Retailers

Max Retail’s platform enables small businesses to become fulfillment partners for some of the biggest names in online retail today. This solution connects the supply of unsold inventory to a global demand network, ensuring small businesses get paid the maximum value for their excess stock.

With a team of about 50 employees, Max Retail is on track to continue its growth trajectory in 2024, increasing its gross merchandise value (GMV) sold through the marketplace. The company aims to leverage its new funding to bring innovative solutions to the retail industry, supporting small retailers in accessing broader markets and achieving higher returns on their unsold inventory.

“Max Retail has built a highly automated product and does not manage inventory or logistics, allowing them to grow efficiently and expand into new geographies and categories. We’re excited to back Melodie and the Max Retail team, who bring a wealth of first-hand industry experience to solving these challenges,” said Ian Loizeaux, founding partner at Nosara Capital.

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