Niural, a New York-based startup with the world’s first end-to-end AI-native PEO platform, has raised $31 million in Series A funding to disrupt the antiquated payroll industry and redefine HR automation and global compliance for modern CFOs.

The company is addressing long-standing inefficiencies by integrating AI, compliance, and payroll into a single intelligent system. This round was led by Marathon Management Partners, with returning support from M13, Inspired Capital, Newform Capital, and a slate of new strategic investors.

The funding round strengthens Niural’s global vision. Marathon’s Gokul Rajaram, board member of Coinbase, The Trade Desk, and Pinterest, has joined Niural’s board to support this transformation. Niural’s leadership includes CEO Nami Baral, a fintech expert who previously founded Harvest, and President Nabin Banskota, a former CFO with global financial expertise.

“Niural sits at the intersection of powerful industry shifts – in AI-driven automation, global workforce distribution, and integrated financial operations. With agentic AI, Niural is converting a legacy system of records into a system of intelligence that companies can rely on for generations,” said Nami Baral, CEO of Niural.

Why the Payroll Industry Needed Disruption

For decades, the payroll industry relied on fragmented infrastructures built in the 1980s. Most PEO platforms still struggle to handle today’s distributed teams, forcing businesses to rely on multiple disjointed systems. Niural fixes that. By offering a unified, AI-driven solution, Niural empowers companies to eliminate errors, reduce costs, and operate globally without friction.

“At its core, payroll is one of the most complex fintech challenges a company faces. Niural has fundamentally rethought payroll by designing an AI-native fintech infrastructure from scratch, which enables it to innovate and launch interrelated products faster than any platform I’ve seen at this stage. This creates immediate value for CFOs managing all money flows, positioning Niural as the primary vendor for scaling organizations,” said Gokul Rajaram.

Niural’s PEO platform includes its proprietary tax engine, real-time payment infrastructure, and EMMA, an executional AI coworker designed to handle complex HR automation tasks. As a result, companies using Niural report:

Over 60 hours saved each month
Up to 50 percent reduction in HR and FX costs
90 percent fewer payroll errors

This proves Niural’s mission goes beyond automation; it’s building a new operating system for CFOs.

Rocketing Growth and Real-World Validation

Niural’s momentum speaks volumes. The company recorded 700 percent ARR growth in the past year. Its client list features innovators like Tensor, Polygon Labs, Mob Entertainment, Slingshot AI, and Karate.com, all of whom are turning to Niural for smarter global compliance and HR automation.

This new Series A funding round will fuel Niural’s expansion into more international markets while enhancing its AI-native capabilities. The ultimate goal is to create a single, intelligent system of record for global companies to manage payroll, compliance, and HR without silos.

“Niural has become a true extension of our team. We began with one product, but now rely on Niural’s entire suite of products globally. Their platform effortlessly manages multiple subsidiaries, complex payments, and extensive compliance requirements,” said David Kuhn, General Counsel at Karate.com.

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