Haus Secures $20M to Advance Causal Attribution in Marketing

Haus, a San Francisco-based startup whose new Causal Attribution product enhances decision science by integrating GeoLift’s marketing measurement and incrementality tools, providing brands with comprehensive insights, has raised an additional $20M in financing.

The round was led by 01 Advisors, an investor group including former Facebook CRO David Fischer, former Twitter CEO Dick Costolo, and former Twitter COO Adam Bain. Rahul Mehta, co-founder and managing partner at DST Global, and Gokul Rajaram participated, along with existing investor Insight Partners and new backers Baseline Ventures, Haystack Ventures, Octave, and Mantis Venture Capital.

Haus stands out in the $1 trillion global advertising industry by applying causal science and experimental rigor. Their GeoLift product allows brands to run scientifically sound test/control incrementality experiments through a self-service platform. This innovative approach addresses the industry’s reliance on misleading, incomplete data.

Haus’s New Product: Causal Attribution

With this new funding, Haus will launch Causal Attribution, a product that integrates incrementality into marketers’ workflows. Unlike traditional tools that rely on outdated data and often misrepresent results, Causal Attribution provides daily insights into the incremental impact of marketing decisions across channels. This helps brands achieve precise returns on investment and complements GeoLift by debiasing legacy attribution tools.

“A changing privacy landscape alters how marketers target audiences, measure performance, and calculate ROI. Many brands can’t prove where their offline and online marketing dollars are best spent. With Haus, this changes,” says David Fischer, Partner at 01 Advisors.

“Haus team to help companies optimize marketing spend and drive better business decisions. We know these challenges well from our time in the field. Having seen how hungry companies are for Haus’ insights – from mature enterprises to growing, digitally-native brands – we couldn’t be more confident putting our weight behind their track record, expertise, and ambitions,” added David Fisher.

Expanding Capabilities and Broadening Reach

The financing will also enable Haus to deepen its marketing measurement tools, expand causal inference analytics, and broaden its decision science platform across various industries. Founded in 2021 by former Google product manager and data scientist Zach Epstein, Haus is supported by experts with backgrounds in statistics, econometrics, and applied math from companies like Netflix, Amazon, and Google.

“Haus’s Causal Attribution reporting will be a vital tool, both for helping us understand the historical impact of channel and even campaign mix, but perhaps more importantly, to help assign budgets going forward,” said Aaron Zagha, Chief Marketing Officer at Newton Living.

“As we continue to test our channel mix, this will be the first tool I’ve come across that allows us to understand the true incremental, causal impact of each channel and its role in driving total company sales,” said Zagha.

Haus is Trusted by Leading Brands

Haus collaborates with major brands such as Intuit, Hims & Hers, Pernod Ricard USA, Coursera, Bally Sports, Caraway, and Sonos. These partnerships reflect Haus’s mission to democratize access to world-class causal inference tools, empowering businesses to make data-driven decisions based on scientific rigor.

With the new $20M financing, Haus is poised to transform marketing measurement through its groundbreaking products and advanced analytics, providing brands with reliable, privacy-durable insights that drive growth and profitability.

“As a brand with strong organic momentum, we use Haus to validate the incrementality of paid ads on our DTC & Amazon business. We’ve seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone,” said Zagha.

Follow USTechTimes on Facebook, Twitter and Linkedin for in-depth news of market trends, funding updates, and regulatory changes affecting startups in USA.

We Recommend: