Rebuy, a Salt Lake City, UT-based omnichannel personalization platform for online retailers, has raised $17 million in Series A funding.
The round, which brought total funding to $21.5M, was led by M13 with participation from Dynamism Capital, R-Squared Ventures, Peterson Ventures, Sidekick Partners, Ben Jabbawy of Privy and Nik Sharma.
The company plans to utilize the money to speed up the creation of cutting-edge products, including Rebuy Search, Rebuy Intelligence Graph, and Visual Editor, as well as to improve its intelligence engine and increase platform capabilities.
The greatest technologies are sought after by e-commerce businesses to increase their revenue and automate their operations.
Rebuy has created a product that delights customers and generates high value for e-commerce retailers by allowing merchants to deliver personalized shopping experiences and intelligent product recommendations effortlessly.
As soon as retailers integrate with Rebuy, their average order value and overall revenue change.
Rebuy now provides a comprehensive range of onsite personalization solutions and basic repeat order app functionality, such as marketing tools, customized reorder pages, a post-purchase offer engine, and a unique shopping cart.
Rebuy assists eCommerce brands in scaling their revenue and automating their processes
Rebuy, founded in 2017 by two developer brothers, enables Shopify stores of all sizes to provide tailored shopping experiences to enhance average order value (AOV), increase conversions, and retain more customers through data-driven upsells, cross-sells, and post-purchase follow-ups.
Since 2020, there has been an increase in online sales due to the extraordinary demand. Personalization has become a crucial component of the online buying experience as customers demand more from e-commerce stores.
Brands are working to change their default website into an intelligent online store that delivers customers a unique buying experience to remain competitive.
The startup allows retailers to personalize shopping experiences using AI-powered product recommendations, post-purchase follow-ups, and more. Rebuy is only available to merchants on Shopify and Shopify Plus.
Once connected, merchants often observe a rise in their average order value (AOV) of 5 percent to 20 percent and higher. Several stores rely on Rebuy for over 15 percent of their overall sales.
Currently, the company powers onsite personalization for more than 7,000 Shopify merchants. Rebuy has tripled its sales over the past year, introduced 218 new products or feature upgrades, and begun integrating with some of the most well-known e-commerce platforms, such as Klaviyo, Attentive, and Tapcart.
