California-based Merit, which develops a verified identity platform to help organizations manage personnel data, has raised $50M in Series B funding, bringing the total fundraising to date to $80M.
Rose Park Advisors led the round with previous investors a16z, Bow Capital, and Govtech Fund participating, and Experian Ventures, Spike Ventures, InState Capital, Ricardo Villela Marino, Jaan Tallinn’s Metaplanet Holdings, Ram Shriram, and others joining as new investors.
Merit has built a platform for capturing and enabling the value of verified identity, helping organizations coordinate people at scale by removing the need for a personal connection to create trust.
More than 2,000 private, state and municipal organizations are already participating in the ecosystem and relying on Merit to help solve critical real-world problems across workforce development, emergency services, licensing, education, defense readiness, and other sectors.
The company that aims to end flimsy identity cards
Founded in 2015 by Jacob Orrin and Tomer Kagan, Merit’s verified identity platform brings visibility, liquidity, and trust to people’s data, giving organizations the clarity to make better-informed decisions, engage with individuals effectively, and pursue their mission efficiently.
Merit works with trusted private, state, and municipal organizations to solve critical real-world problems in sectors such as workforce development, emergency services, licensing, education, and defense readiness.
“Merit is a platform in the truest sense – we want to create value for everyone that uses it, including helping public and private-sector organizations deliver on their promise to engage and serve, providing their constituents and customers new value and tools for their hard-earned credentials, and giving developers access to build applications on top of Merit,” said CEO Tomer Kagan.
“With this additional capital and strong new investors, Merit will expand into new business lines and use cases, and continue to build an ecosystem that allows entire industries to operate programmatically and reliably with trust, insight, and efficiency,” added Kagan.
The company intends to expand into new business lines
The company plans to use the funds to expand into new business lines and use cases and continue to build the ecosystem that allows entire industries to operate programmatically and reliably with trust, insight, and efficiency.
“We believe Merit’s disruptive business model, enabled by its digital infrastructure for verified identity, provides easy-to-use solutions for customers at lower cost and greater accessibility than what is available on the market today,” explained Matt Christensen, CEO and Managing Partner of Rose Park Advisors.
“Merit delivers value to customers in novel ways, which value increases with usage and scale. We are pleased to support the Merit team as their growth accelerates,” added Christenson.
